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Tuesday February 24, 2009

Shahrir urges restaurants to lower price of Milo

Milo price slash

PETALING JAYA: Reduce the price of Milo drinks, restaurant operators have been told.

Domestic Trade and Consumer Affairs Minister Datuk Shahrir Abdul Samad said that since Nestle (Malaysia) has lowered the price of Milo, restaurant operators should follow suit.

Popular beverage: Shahrir drinking a cup of Milo while Sullivan looks on during a visit to the factory in Petaling Jaya yesterday.

“The price of sugar has not risen and surely they (the restaurant operators) can reduce the prices (of Milo drinks),” he said, after launching the price reduction campaign at Nestle Manufacturing (Malaysia) Sdn Bhd here yesterday.

He said Nestle had reduced the prices of Milo and Milo UHT promotion packs by between 6.4% and 8.6% from Feb 16.

Earlier, Nestle (Malaysia) managing director Sullivan O’Carroll said the new pricing was part of the company’s efforts to reward loyal consumers.

“This is also in support of the government’s efforts to minimise the effects of the economic situation on the people,” he said.

O’Carroll said Milo has been available in the country for almost 60 years and Malaysians were the world’s largest consumers of Milo.

Other Nestle products like Everyday, Nespray, Nesvita and Maggi will have their weights increased by eight to 12% from March to July this year, in lieu of a price reduction.

Maggi products will come with additional packets as well as free Milo UHT drink packets.

On a survey by a newspaper that sugar was sold at higher price in certain areas, Shahrir said retailers, mostly in the outskirts of Selangor and Federal Territory were selling higher as they got the sugar from other retailers and needed to increase the price.

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