Tennis Britain - Barclays ATP World Tour Finals - O2 Arena, London - 20/11/16 Great Britain's Andy Murray celebrates winning the final Action Images via Reuters / Tony O'Brien Livepic
LONDON (Reuters) - Forget the latest addition to Andy Murray's creaking trophy cabinet, the $2.4 million cheque and the adulation of a nation, the most significant upshot of his ATP World Tour Finals victory over Novak Djokovic is the aura it brings.
Murray, the new king of men's tennis, will take that rare commodity which few achieve in sport into the new season in spades.
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