The Mediaset tower is seen at the headquarter in Cologno Monzese, near Milan, Italy, April 8, 2016. REUTERS/Stefano Rellandini
MILAN (Reuters) - Italian broadcaster Mediaset has dropped out of a tender to buy Serie A football matches TV rights after submitting a lower offer than rival Sky, a source inside the championship league said on Wednesday.
Bids for the rights to air the 2018-2021 seasons were due by 0900 GMT on Wednesday and the Serie A is expected to assign them by the end of the day.
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