Alibaba turns heads as it joins Games sponsorship waltz


FILE PHOTO: A sign of Alibaba Group is seen during the fourth World Internet Conference in Wuzhen, Zhejiang province, China, December 3, 2017. REUTERS/Aly Song/File Photo

PYEONGCHANG, South Korea (Reuters) - The Olympic movement's new Chinese global sponsor, e-commerce group Alibaba , came to the Pyeongchang Winter Games promising to revolutionise the experience for spectators, from buying tickets to souvenirs.

But other sponsors quickly reminded Alibaba that its revolution can't happen if it steps on their turf.

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