Tarnished? Olympic brand mints money like never before


Images, using projection-mapping technology, are beamed on a building of Tokyo Metropolitan Government Office during a countdown event to mark three years until the Tokyo 2020 Summer Olympics in Tokyo, Japan July 24, 2017. REUTERS/Toru Hanai

PYEONGCHANG, South Korea (Reuters) - A long-running Russian doping scandal. Corruption scams. Major cities say 'no' to staging the Olympics Games.

If the International Olympic Committee (IOC) were a publicly traded company, its stock might be struggling to stay afloat in a sea of damaging headlines.

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