FILE PHOTO: The logo of messaging app Snapchat is seen at a booth at TechFair LA, a technology job fair, in Los Angeles, California, U.S., January 26, 2017. REUTERS/Lucy Nicholson/File Photo
MANCHESTER, England (Reuters) - Social media platform Snapchat will present Winter Olympics content at next year's event in Pyeongchang after striking a deal with Discovery communications' Eurosport, a move which could help the Games reach the younger demographic it craves.
Discovery Communications is the exclusive TV and multimedia rights holder for 50 countries and territories in Europe for the Olympic Games from 2018-2024.
