Los Angeles Mayor Eric Garcetti speaks next to LA 2024 Chairman Casey Wasserman during a news conference following meetings and tours with the International Olympic Committee Evaluation Commission as part of LA 2024's bid for the Summer 2024 Olympic Games in Los Angeles, California, U.S., May 12, 2017. REUTERS/Mike Blake
(Reuters) - Los Angeles this week auditioned to play the part of host of the 2024 Summer Olympics, wowing an International Olympic Committee (IOC) delegation with high-wattage star power and a fine-tuned pitch claiming LA is ready-made for the games.
Using the tag line "Follow the Sun," the campaign, led by LA Mayor Eric Garcetti, focused on how the City of Angels was not only the rational choice over competitor Paris, but also the emotional one given the city's passion for sports.
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