FILE PHOTO: Britain's James Woods reacts during the men's freestyle skiing slopestyle qualification round at the 2014 Sochi Winter Olympic Games in Rosa Khutor, Russia, February 13, 2014. REUTERS/Mike Blake/File Photo
LONDON (Reuters) - With only one Olympic medal on snow in nearly a century of trying, Britain has rarely troubled the skiing superpowers but James 'Woodsy' Woods can see a shake-up coming in Pyeongchang next year.
British Ski and Snowboard this week set an eye-catching target of becoming a top five-ranked nation by 2030, given the right amount of funding, and the aim is not as unrealistic as it might sound.
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