(Reuters) - Talent agency WME-IMG said on Monday it would buy mixed martial arts promoter Ultimate Fighting Championship (UFC) in a transaction a source valued at $4 billion (£3 billion), making it the world's biggest ever sports deal.
The deal involving the global sports powerhouse is backed by private equity firms Silver Lake Partners LP and KKR & Co LP as well as investment firms owned by billionaire Michael Dell and his family.
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