The Olympic rings seen displayed outside the headquarters for the Canadian Olympic Committee (COC) in Montreal, November 9, 2015. REUTERS/Christinne Muschi
TORONTO (Reuters) - The Canadian Olympic Committee is hoping to tap into some of the country's Winter Games mojo by building a Rio de Janeiro Olympic brand campaign it hopes will leave people cold.
With the Rio Summer Games 100 days away, the COC launched an "Ice In Our Veins" campaign on Wednesday it hopes will put the spotlight on athletes and take the focus away from a sexual harassment scandal involving former president Marcel Aubut.
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