An aerial view of Copacabana Beach, which will host the beach volleyball, marathon swimming, road cycling and triathlon during the 2016 Rio Olympics, in Rio de Janeiro, Brazil, April 25, 2016. REUTERS/Ricardo Moraes
(Reuters) - Visa Inc is forecasting 400,000 to 500,000 international visitors to Rio de Janeiro in August, a projection one of its top marketing executives called "reassuring" given economic and health issues swirling around the August games in Brazil.
Chris Curtin, Visa's chief brand and innovation officer, said those figures are based on an "enormous amount of transactions" in Visa's network in the region ranging from hotel nights, entertainment to transportation, as well as third-party historical data.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
