German court rejects Adidas bid to block new Puma shoes


An Adidas logo is pictured after the annual news conference at the compnay's headquarters in the northern Bavarian town of Herzogenaurach, near Nuremberg March 3, 2016. REUTERS/Michaela Rehle

BERLIN (Reuters) - A German court has rejected an attempt by Adidas to stop its smaller rival Puma from selling a new line of shoes with light-weight, bouncy soles similar to its popular "Boost" brand.

The two sportswear companies have a fierce rivalry that dates back to their foundation in the late 1940s after a falling out between brothers Adi and Rudi Dassler in the southern German town of Herzogenaurach.

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