NASCAR ponders how to make Great American Race great again

Feb 23, 2017; Daytona Beach, FL, USA; The field passes the start/finish line during the Can-Am Duel at Daytona 1 at Daytona International Speedway. Mandatory Credit: Peter Casey-USA TODAY Sports

(Reuters) - NASCAR launches a new season with the Daytona 500 on Sunday, pondering ways to make the Great American Race great again amid a gloomy backdrop of an aging fan base and declining attendance and television ratings.

NASCARS's Super Bowl comes not at the end of the season but at the start and Sunday's stockcar showcase in Florida will propel the series into a campaign that will have a new title sponsor, new drivers, new rules and plenty of new challenges.