Brazilian designer wins Hamilton helmet challenge

Formula One - F1 - Abu Dhabi Grand Prix - Yas Marina Circuit, Abu Dhabi, United Arab Emirates - 27/11/2016 - Mercedes' Formula One driver Lewis Hamilton of Britain celebrates after winning the race. REUTERS/Hamad I Mohammed

SILVERSTONE, England (Reuters) - A competition to design Lewis Hamilton's 2017 helmet has been won by a Brazilian who incorporated a tribute to Ayrton Senna in it along with three stars for the Formula One titles won by both the late Brazilian and Briton.

Hamilton, who will unveil his new Mercedes race car to the world at Silverstone on Thursday, announced Rai Caldato, a professional designer, as the winner to his 3.8 million Instagram followers.