BERLIN (Reuters) - German sportswear company Adidas will close 16 stores in Europe for its teen brand Neo, focussing instead on offering its products through wholesale partners in the region, Chief Executive Herbert Hainer said on Wednesday.
While its own Neo stores have helped Adidas test new ways of engaging with young consumers, it has been more successful at selling Neo products through wholesale channels, Hainer told a conference call for journalists.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!