Britain Football Soccer - Manchester City announce sleeve partnership - City Football Academy - 17/3/17 Manchester City manager Pep Guardiola, Nexen Tire CEO Travis Kang and chief executive Ferran Soriano during the announcement of a partnership with Nexen Tire Action Images via Reuters / Ed Sykes
LONDON (Reuters) - Manchester City have stolen a march on their rivals by becoming the first Premier League club to sign a "sleeve sponsorship" deal after a relaxing of rules surrounding logos.
From next season the right sleeve of City's matchday shirt -- a prime piece of advertising real estate -- will carry the name of Nexen Tire, a South Korean firm that is already one of the club's commercial partners.
