Euro 2016 football may raise beverage cans demand says Novelis CEO

HAMBURG (Reuters) - Football's Euro 2016 could help raise demand for aluminium for beverage cans, as fans enjoy beer or soft drinks while watching their national teams, the head of Novelis, the world's largest rolled aluminium producer, said.

Past major sporting events such as the 2014 football World Cup in Brazil did "increase consumption of beer or other soft drinks in cans," Novelis Chief Executive Steve Fisher told Reuters.