Man Utd sign up Japanese noodle maker

Manchester United players and coaching staff sit on the bench before their English Premier League soccer match against Hull City at Old Trafford in Manchester, northern England May 6, 2014. REUTERS/Darren Staples

LONDON (Reuters) - Manchester United signed a multi-season sponsorship deal with Japanese noodle maker Nissin <2897.T> on Wednesday, illustrating the English soccer team's undiminished appeal to a broad range of businesses.

The agreement follows a record sportswear partnership announced this week with Germany's Adidas , worth 75 million pounds ($128.4 million) a season from next year, in spite of United's disappointing results in the English Premier League last season.