LONDON (Reuters) - Britain's sports minister urged Nike on Wednesday to cut the cost of England World Cup shirts after a price tag of up to 90 pounds prompted a backlash from supporters but her plea went unheeded.
U.S. sportswear company Nike responded by saying that the vast majority of its shirts would be on sale for 60 pounds. It stressed that the top price which has generated so many negative headlines applied only to a limited edition of the jersey.
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