Let’s have some fun: Some of the women shuttlers posing at an event after the Badminton Association of Malaysia (BAM) signed a deal with Astro Arena yesterday. — P. Nathan / The Star
KUALA LUMPUR: The Badminton Association of Malaysia (BAM) have sealed a lucrative RM66mil five-year deal with Astro Arena as their exclusive broadcast partner.
The tie-up – which comprises cash investment, athlete incentives as well as production, promotion and airtime costs – will see the two parties working together to bring a more comprehensive coverage of the country’s most popular sport.
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