A bonus of up to RM1.2mil will be paid out to top badminton players who participate in BWF's off-court activities during the Superseries season.
KUALA LUMPUR: If you are a top shuttler, it now pays big time to be extra warm, friendly and engaging off the court.
The Badminton World Federation (BWF) announced on Friday a whopping US$400,000 (RM1.2mil) bonus under the Player Incentive Scheme if shuttlers fulfil various media and sponsorship obligations – like meeting their adoring fans and taking part in autograph-signing sessions during all the Metlife BWF World Superseries events.
Cash payouts will be based on players’ conduct and participation in various activities held concurrently with the Superseries, like the pre-tournament publicity events, press conferences, interviews, photo opportunities, autograph sessions and BWF’s special events and awards ceremonies.
Attendance at educational activities scheduled by BWF will earn the players added points.
Points will also be given based on their good behaviour and commitment and the top 10 players in the rankings after the 12 legs of the Superseries will reap the rewards.
They will be given the payout during the World Superseries Finals.
In the past, BWF struggled to get top players to feature in their off court activities.
In fact, BWF had made it mandatory for all the top 10 players to feature in the Superseries Premier so as to ensure quality participation. Failure to show up will result in deduction of points and directly affect their bonuses under the Player Incentive Scheme.
BWF president Poul-Erik Hoyer hopes that the introduction of the bonus, under the Player Incentive Scheme, will motivate the players to participate and raise the standard of play.
“Players are the main attraction in our sport and we want to reward them for contributing to the success of the World Superseries ... not only through playing and winning matches but also through engaging with the media, fans and sponsors – all of which are critical elements in promoting professional sports,” said Hoyer in a press statement on Friday.
“We have seen how rankings change over a year and, with the many talented players in each category, many different players and pairs can end up in the top 10. It should add to the excitement in the rankings as we move closer to our first Superseries Finals in Dubai.”
Dubai has been given the job to host the BWF Superseries Finals for the next four years. This year’s Finals will be held from Dec 17-21.