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Banding together at music festival

GENTING HIGHLANDS: Over 6,000 people made the ascent to the hilly peaks of Horse Ranch, Resorts World Genting here, for the arts and music festival Urbanscapes.

Fun on the side: Concert-goers participating in the Voices of Moderation campaign by posing for a photo and posting their pictures on social media with the hashtags ModerateMY and TheStarMY.

Japanese translation of Lat's 'Kampung Boy' to be featured at Tokyo Book Fair

GEORGE TOWN: A Japanese version of the graphic novel, Kampung Boy, by Datuk Mohammad Khalid or Lat as he is popularly known, will be on display at the 21st Tokyo International Book Fair (TIBF) in Japan.

Why branding matters for all companies

AFTER consulting for many companies on generating inquiries digitally, I realise that one of the main challenges is that companies do not know the importance of business branding and therefore, suffer a slow decline in their profits over time.

Examples of marketing material designed by students. Branding and marketing are often overlooked by smaller companies.

Finding customers need not be daunting as many fear

ENTREPRENEURSHIP INSIGHTS by PAM SIOW

Constant search: A customer service employee attending to a client. Finding clients can be made easier with a few steps.

Logos on the go Local design company gaining prominence in the US

Nike’s journey to becoming one of the world’s largest makers of athletic footwear and apparel was greatly helped by its instantly recognisable ‘Swoosh’ logo.

Khaw and Jasmine showing some of the company's logos that are included in the Logolounge reference books for designers.

Logos on the go

Nike’s journey to becoming one of the world’s largest makers of athletic footwear and apparel was greatly helped by its instantly recognisable “Swoosh” logo.

Nike's distinctive Volkswagen camper van known as the Running Wagon. The company's logo is one of the most recognisable in the world.

Wooing your clients

Five steps that will help you become a business Casanova to attract, charm and retain your prospects for a long-lasting and highly profitable relationship.

More locally manufactured drugs to bring down medicine cost

THE Healthcare National Key Economic Area (NKEA) focuses on bringing both the public and private sectors into collaboration.

Coming up with novel ideas

Bringing out the positive attributes of a product or situation is what an innovator needs to do to attract his target market.

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