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Amazon to charge US$2.8mil for NFL ad packages

23 June 2017

Amazon.com Inc is looking to charge advertisers US$2.8mil (RM12mil) for packages that include 30-second spots during the Thursday night National Football League games it will stream live to its Prime customers this coming season.

WPP to beef up its OOH ad market in Malaysia

17 June 2017

THE world’s largest ad agency WPP, through its out-of-home (OOH) unit Kinetic, has set the path to strengthen its OOH advertising market in Malaysia via technology and innovation.

McDonald's ends Olympic sponsor deal with IOC early

16 June 2017

NEW YORK/BERLIN (Reuters) - McDonald's Corp ended its 41-year-old sponsorship of the Olympic Games three years early, the International Olympic Committee said on Friday, reflecting the U.S. fast-food giant's focus on its core business as well as rising Olympics sponsorship costs and declining TV ratings.

Cricket - TV ad rates rocket ahead of India, Pakistan final

16 June 2017

NEW DELHI (Reuters) - Television advertising rates for Sunday's cricket final between India and Pakistan are 10 times the normal price, industry sources said, as millions of fans are expected to tune in for a clash that last time ranked among the six most-watched sporting events.

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