The Star Online > School Buzz

Get Your Brand on the Move

For as low as RM65 a day! Introducing a new media channel and a new way to communicate. Now, you can place your brand message on school buses. With more than 15,000 school buses reaching over 5 million students in the country, School Buzz is in a class of its own. Book your space today!

Go The Distance with School Buzz

5 Reasons to Advertise with Us

Location-based advertising
Zoom in on where your target audience lives.
Brand exposure inside and out
Place your ads outside the bus and reinforce your message inside.
A proven outdoor medium
School bus advertising is an ideal platform to help marketers combat clutter in the outdoor landscape. It is a highly visible and credible medium for branding placement.
Support bus operators
School bus advertising helps bus operators earn extra income to offset the rising cost of living.
Part of an integrated marketing plan
Take advantage of other assets within STAR MEDIA GROUP to engage your audience, and increase your brand presence.

Who's Taking the Bus to School?

Location and Audience Breakdown

Our school buses travel to 7,760 primary schools and 2,394 secondary schools. That's more than 500,000 students boarding our buses with your brand message every day!

Location No. of Buses No. of Passengers
Johor 3,573 120,045
Kedah 811 30,602
Kelantan 454 14,192
Melaka 555 22,901
Negeri Sembilan 863 29,853
Pahang 652 23,208
Perak 1,116 49,609
Location No. of Buses No. of Passengers
Perlis 250 10,938
Pulau Pinang 796 29,078
Selangor 4,156 135,918
Terengganu 463 15,212
WP Kuala Lumpur 1,470 53,109
WP Putrajaya 5 136
Total 15,164 534,801

More Buzz for your Buck

Maximise your Advertising Mileage

Sampling Opportunities
Place samples of your product inside the bus, or have your promoter or mascot personally distribute your samples.
On-ground Activation
During the holiday and off-peak hours, our buses can also be used to ferry other passengers for other occasions such as corporate events.
Editorial Content
In addition, we can provide editorial content support through the various media channels under STAR MEDIA GROUP.

School Buzz Packages

Single Size

Rental and Production Fee (10 Buses)
10 Buses 3 Months 6 Months 9 Months
Mini (12 to 14 seater) 58,500.00 94,500.00 121,500.00
Medium (22 to 24 seater) 78,500.00 127,100.00 170,300.00
Large (40 to 44 seater) 103,500.00 165,600.00 224,940.00
Rental and Production Fee (20 Buses)
20 Buses 3 Months 6 Months 9 Months
Mini (12 to 14 seater) 108,000.00 180,000.00 229,500.00
Medium (22 to 24 seater) 151,500.00 243,400.00 324,400.00
Large (40 to 44 seater) 200,100.00 317,400.00 441,600.00

Mixed Size

Rental and Production Fee (10 Buses)
10 Buses # 3 Months 6 Months 9 Months
Mini (12 to 14 seater)
Medium (22 to 24 seater)
Large (40 to 44 seater)
4
4
2
75,500.00 123,140.00 162,950.00
Rental and Production Fee (20 Buses)
20 Buses # 3 Months 6 Months 9 Months
Mini (12 to 14 seater)
Medium (22 to 24 seater)
Large (40 to 44 seater)
8
8
4
147,040.00 238,360.00 314,020.00

Beyond the Bus

Other ways to get your Brand on the Move

School Buzz is part of STAR MEDIA GROUP. With assets in print, digital, radio, events, training, TV and Out-of-Home, we can help give your brand the push it deserves. Reach your target audience with pinpoint accuracy.

Print
Digital
Radio
Television
Events
Training
Out-of-Home

Terms and Conditions

  • Booking deadline is two months before start of the campaign.
  • Minimum 10 buses per campaign.
  • Minimum 3 months duration.
  • Creative design to be provided by client/agency.
  • Copy rotation is allowed once every 3 months. Additional costs apply.
  • The visual must abide by various advertising regulations issued by relevant authorities, subject to final approval by SPAD.
  • Additional cost applies for outstation locations.
  • Costs are subject to 6% GST.
  • We are constantly expanding our area of coverage, so please check with us for updates.

For more information and rates, call
Lina Ismail at 03-7967 1731, 012-324 9694
Sarah at 03-7967 1388 ext 1730, 017-879 4849
Afzan at 03-7967 1388 ext 1045, 019-341 3343
or email outdoor@thestar.com.my