Religion is not marketing

COMMERCIALISATION of the Islamic religion is somewhat a trend nowadays. From the ordinary soap to ice cream, it seems that more and more Muslim businesses are opting to use religion as a way to market their products. Even our television channels are flooded by religious shows that are sponsored by those who use religion to promote and market their business.

Don’t get me wrong, I’m a Muslim and I try my best to adhere to the teachings of the Prophet Muhammad (peace be upon Him). However, it irked me to see that some of these businesses are getting overboard with the use of the word sunnah (or the way of the Prophet) on their commercial products.