Unlocking the value of our east coast


MALAYSIA is naturally blessed with scenic coastlines, beautiful reefs and deep turquoise waters. More so when we venture out to our east coast. Covering a total area of 66,000sq km, the east coast, however, is more than just a holiday paradise.

Since the launch of the East Coast Economic Region (ECER) in 2007, the region, which covers the states of Kelantan, Terengganu and Pahang as well as the district of Mersing in Johor, has undergone rapid development and transformation.

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