“WHAT’S in a name?” Juliet asks Romeo in that immortal play by Shakespeare. She does not pause to allow an answer, but star-crossed teenage lovers can be excused for not caring about the significance of a name. On the other hand, many of us, including the not so young and the not so in love, do pay attention to such things, especially the names of those with power and influence. And that is how people sometimes get snared by dodgy businesses.
Sunday Star last week reported that unethical direct selling companies clad themselves in a veneer of credibility and success by cynically making use of VIPs and celebrities.
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