Women’s 10km race in China offers hair, make-up, cupcakes and male models

The organisers of an all-women’s 10km run in Shanghai want to give women their own platform to take part in the sport – and they want them to look pretty afterwards.

All volunteers and judges at the 2018 Shanghai International Women’s Elite 10K Race will be male, there will be hair and make-up services at the finish line, and a food area serving cupcakes, candyfloss and hot chocolate – all the things “women love”, according to the organisers.