You don’t have to look far to see that mermaids have dethroned unicorns as one of the year’s biggest trends. The mythological half-human, half-fish beings have taken over in shops and on social media, manifested through T-shirts, hairstyles, mugs, pool floats, coffee … and even shimmering turquoise toast.
For shoals of would-be Little Mermaids, wearable fish tails have become a must-have accessory for the summer. The trend has also brought a surge in businesses offering all things mermaid, including mermaid entertainers on hire for special events.