BANGKOK: Feverishly jotting down ideas in a funky glass-panelled conference room, Thailand’s “Mad Men” are doing what they do best -- creating tearjerker adverts that leave viewers scrambling for the tissue box.
So-called “sadvertising” has exploded around the world in recent years as brands jostle to engage customers and stand out from competitors.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!