THE Ice Bucket Challenge has practically taken over social media and also given rise to discussions, such as whether it should be adopted, if it is suitable, if it’s a marketing tactic and if its objective has been realised.
Started in the United States, the “Ice Bucket Challenge” involves dumping a bucket of freezing cold water on one’s head to raise awareness and funds for research on amyotrophic lateral sclerosis (ALS), a neurodegenerative disease.
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