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Friday, 18 July 2014

Maid agencies warned against ‘undignified’ ads

SINGAPORE has warned maid em­­ploy­ment agencies against “undignified” advertising following complaints by rights groups that domestic workers are being marketed as commodities.

In an advisory sent to the agencies, the Ministry of Manpower said it was concerned by the “insensitive” portrayal of domestic helpers as well as instances where they are put on display in shopping malls.

“Advertisements which emphasise cheap fees, promotional rates, and/or discounts inadvertently give the impression that the FDWs (foreign domestic workers) are being marketed as merchandise,” the ministry said in the advisory.

The ministry warned it has the power to suspend or revoke the licences of violators.

Employment agencies should “refrain from all forms of public advertising that casts FDWs in an undignified light,” the ministry said.

Advertisements that liken domestic helpers “to merchandise that can be purchased and replaced when found unsatisfactory” are unacceptable, it added. — AFP

Tags / Keywords: Regional , world


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