Improving businesses by going digital

Corporate leaders: (From left) Woo, Teh, Kuan and Chung at the SOBA Lab discussion.

PETALING JAYA: There are a lot of benefits that businesses can derive from going digital. Better engagements with customers and em­­ployees and reducing the cost of transactions are only some of them.

Digi’s business division chief business officer Eugene Teh Yee noted that digital engagement can help businesses build a clo­ser relationship with their customers and share information about their products and services, which gives them an avenue to upsell.