PETALING JAYA: Malaysian cultural content providers should not confine their products and services to cater only to the local or South-East Asian market, said Minister in the Prime Minister’s Department Datuk Seri Dr Wee Ka Siong.
“There is not enough being done to export our cultural content to other media markets because those markets also crave for new media experiences,” he said in his speech at the memorandum of understanding signing ceremony between Star Media Group Bhd and Shanghai Media Group yesterday.
Dr Wee cited the success story of Upin & Ipin, a local animated series about five-year-old twins who live with their grandmother in a kampung. The series has reached an audience of more than 300 million and the movie spin-off has reached more than 30 countries, making it a truly successful digital export.
In 2015, the local animation industry recorded remarkable growth by 52% in exports based on contributions from key companies.
“With our focus on National Transformation 2050 (TN50), we want to bring about developments to push Malaysia into the digital economy and this very much includes boosting the output of digital entertainment and media (E&M) content,” Dr Wee said.
He also cited a recent study by PricewaterhouseCoopers of which Malaysia is said to be a progressive market from an E&M perspective.