Health restrictions point Jesrina to gap in the market for people with allergies

Making lemonade out of lemons: ‘Have faith that the tough times are paving the way for great things to come,’ says Jesrina, co-founder of PurelyB in Kuala Lumpur.

KUALA LUMPUR: Finding her way back to wellness after suffering various allergies paved the road to success for health and wellness portal PurelyB co-founder Jesrina Arshad.

The former Astro assistant vice-president of digital marketing had rashes, indigestion and bouts of flu. In 2015, she discovered she was allergic to gluten, wheat, dairy, egg and seafood – all the works, really.