Local tour operators urged to be more proactive

By SIRA HABIBU

Seminar Maximising Investments on Trade Shows by MATTA.MATTA Vice President of Innound and Domestic, Datuk Tan Kok Liang

KUALA LUMPUR: Lo­­cal tour operators should be more proactive during international trade shows and not wait for potential buyers.

“It is a war zone out there. The marketing team should not just sit and wait for potential buyers to approach them.

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