A big hit: Some of the ‘overnight’ advertisements featuring Chickaboo such as the Sepang Circuit, Firefly and eyelash extension ads.
PETALING JAYA: Many brands and businesses quickly rode the ostrich wave by featuring Chickaboo, the runaway ostrich, in their advertisements.
The ostrich, which leapt out of a Toyota Hilux’s open window as it was being transported to an ostrich farm, is now an internet sensation.
Chickaboo was caught on video sprinting along the Federal Highway on Thursday.
Although she has been rescued and is now enjoying her new home in Ostrich Wonderlands, stories about it continue to run wild in social media.
The Sepang F1 racing circuit, for instance, had a picture of the ostrich zooming on its track, with the caption: “Race in the right place, not on the highway.”
Malaysian pro racer Leona Chin also shared a picture of Chickaboo in her Mitsubishi Triton on her Facebook page Girl Drifter Leona Chin.
“Why be on the road when you can ride a #Triton? My new travelling partner,” she wrote.
The large flightless bird became the new face for E Image Aesthetic’s latest ad for eyelash extensions as well.
“Let’s face it! Get your eyelashes extension as long like ostrich,” captioned E Image Aesthetic.
“Why be on the road when you can fly?”, questioned Firefly in its Chickaboo-themed Facebook ad. The airline also told its customers not to “bury your head in the sand” and check out its website.
Training.com Asia showcased its defensive driving training with an ad featuring an ostrich running in front of a truck, with the words: “Anything can happen. Learn defensive driving.”
Domino’s meanwhile promoted its two-pizza deal for Ramadan, with an ostrich carrying pizzas.
“No wonder Chickaboo can run so fast, it wants to go home to break fast,” captioned Domino’s on its Facebook page.
Pos Malaysia had a go as well. Its ad featured an ostrich at the post office, with details related to its new working hours for the month of Ramadan.
It looks like Chickaboo has run straight into many hearts.