Trials of digital marketing

All ears: Business leaders listening attentively at the workshop.

PETALING JAYA: Digital marketing strategies to engage the 20.6 million or 67% active Internet users among Malaysians have become more challenging because they face an information overload online.

“Digital marketing is hard. And you need to know how to spend your money wisely because if you don’t, your money goes into a deep dark black-hole and you just burn your budget,” Google regional trainer Eu Gene Ang said.