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Tuesday, 25 August 2015

More in store for MFW 2015

Working together: (Front row, from left) Dzulkifli, Yeoh, Choo, Normah and Folger posing for photographs. With them are models dressed to show Malaysia’s diversity.

Working together: (Front row, from left) Dzulkifli, Yeoh, Choo, Normah and Folger posing for photographs. With them are models dressed to show Malaysia’s diversity.

KUALA LUMPUR: Malaysia Fashion Week will be back for a second year in November with more events, including a trade exhibition, a series of fashion shows and gala events.

The exhibition is a dedicated showcase called FACIT@INTRADE, the fashion or lifestyle component of the International Trade Malaysia (Intrade) initiative under the Malaysia External Trade Development Corporation (Matrade).

The segment emphasises fashion, art, cosmetics, interior and textiles.

MFW 2015 chairman and Matrade CEO Datuk Dzulkifli Mahmud said the event would mark another milestone for Kuala Lumpur and Malaysia in the world fashion industry.

“The event will create a platform for hundreds of exhibitors to meet, network and sell to visitors from different sectors locally and internationally.

“The global business community looks forward to coming either as an exhibitor or buyer,” he said at the announcement of the event at Menara DBKL 1 yesterday.

Dzulkifli said he hoped to see more than 300 fashion or lifestyle exhibitors from over 18 countries around Asia and Australia join MFW 2015.

He added that there would be a list of exciting initiatives centred on youth engagement this year, with the biggest being X-Style.

A pet project of Matrade, it is created as a fashion expression for emerging designers and students of fashion schools.

Dzulkifli said one of the key components of FACIT@INTRADE was a dedicated Muslimah fashion pavilion called MODEST-YLE.

“The pavilion will see exhibitors with celebrity designers such as Mizz Nina (The Madeena Shop), Hip Hop performer Altimet (BENUA) and Rozita Che Wan (Padusi Couture),” he said.

The event will also be presenting the Asia segment called “Mercedes-Benz STYLO Asia Fashion Week” to boost the trade fashion meet.

MFW 2015 co-chairman and Mercedes-Benz STYLO Asia Fashion Week chairman Datuk Nancy Yeoh announced that MFW 2015 would be holding its global launch in Paris on Sept 19 with 10 Malaysian designers.

“Datuk Jimmy Choo is going to put his name to a very important reward and award for young designers in accessories and fashion and it will be something he wants to do for the world, starting with Malaysia,” Yeoh said without elaborating.

During yesterday’s event, a signing ceremony between Dzulkifli and Yeoh was held to mark their collaborative effort.

It was witnessed by Mercedes-Benz Malaysia president and CEO Roland Folger, MFW honorary adviser Choo and DBKL executive director (socio-economic development) Datuk Normah Malik.

MFW 2015 will be held from Nov 4 to 7 at Menara Matrade, Jalan Sultan Haji Ahmad Shah, here. For details, visit malaysiafashionweek.my or follow the social media pages by searching Malaysia Fashion Week on Facebook or Instagram.

The public have a chance to win exclusive opening or closing gala and fashion show tickets by “Liking” the Facebook page and hashtagging photos or videos with #myfw2015.

Tags / Keywords: Malaysian Fashion Week MFW

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