Good cause: Astro staff at the launch of the #kitasama campaign at Astro's headquarters in Bukit Jalil.
KUALA LUMPUR: In conjunction with the upcoming Merdeka celebrations, Astro has launched a nationwide blood donation drive.
Dubbed #kitasama, the campaign intends to encourage all Malaysians to donate blood via the tagline “Unity Runs In Our Blood”.
“It has been an emotional year for Malaysia,” said Astro chief operating officer Henry Tan at the launch.
“With #kitasama campaign, we hope to emphasise that Malaysians are bonded to each other, regardless of our multi-cultural, multi-lingual and multi-ethnic composition.”
The event at Astro’s headquarters in Bukit Jalil here yesterday also saw the premiere of the #kitasama campaign video, featuring 52-year-old Tahir Mat Isa.
Tahir, who has the rare AB blood type, has donated blood 298 times since 1986.
National Blood Bank deputy director Datuk Faraizah Abdul Karim revealed that only 2% of Malaysians donated blood regularly.
She hoped that the #kitasama campaign would help the National Blood Bank retain more donors.
“We thank Astro for inviting us to be a part of the #kitasama donation drive, which is also supported by a great line-up of Astro personalities,” said Faraizah.
“We hope more Malaysians will make the pledge to be blood donors.”
The donation drive will be held at eight locations from this Friday until Sept 16.
For more information, visit www.astro.com.my/Negaraku.