Let’s cheer: Members of the Cheer 2013 group champions, Mickeymitez, Rayvens and Cyrens with (centre, from left) U Mobile head of marketing and communication, brand and digital Jeannette Lim, The Star group chief advertising officer Lim Bee Leng and SimplySiti CEO Muhammad Zain Ibrahim at the launch of Cheer 2014.
PETALING JAYA: CHEER, Malaysia’s premier inter-school cheerleading competition, will be back next month for its 15th edition.
Defending champions the Cyrens, from SM Sri Kuala Lumpur, Selangor, atended the ceremonial return of the champions trophy at the launch of CHEER 2014 at Menara Star yesterday.
“We have been training all year for CHEER,” said Cyrens member Rachel Lu, 17. “We have SPM and O-Levels this year, but are determined to take the trophy home again.”
CHEER 2014 will be held at Putra Indoor Stadium, Bukit Jalil, on Aug 23 and 24. Admission is free.
The event is supported by the Youth and Sports, and Education ministries.
The competition, co-sponsored by U Mobile and SimplySiti, is also sanctioned by the Cheerleading Association and Registrar of Malaysia.
“Cheerleading is an exciting sport that captures the essence of motivation and endurance, and U Mobile is happy to play its part by nurturing these traits among the nation’s youths,” said Jeannette Lim who is U Mobile’s head of marketing and communication, brand and digital.
“We are excited to support CHEER 2014 and recognise it as an exemplary sporting event representative of young talent today.”
“We support the concept of a healthy lifestyle,” said Muhammad Zain Ibrahim, the chief executive officer of SimplySiti.
“Brand founder Datuk Siti Nurhaliza is a wholesome person and that has translated into the brand, so I think SimplySiti’s association with CHEER is apt.”
> For more information on CHEER 2014, go to facebook.com/TheStar CHEER.