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Friday, 28 February 2014

Rosmah: Internet-savvy entrepreneurs can help push handicraft products

Unique and exotic: Rosmah and Nazri (right) visiting handicraft stalls at the Craft Complex. -Bernama

Unique and exotic: Rosmah and Nazri (right) visiting handicraft stalls at the Craft Complex. -Bernama

KUALA LUMPUR: Malaysia’s young Internet-savvy entrepreneurs can help to push the country’s handicraft products through social media, said Datin Seri Rosmah Mansor.

“In today’s world, purchasing (an item) can be done easily through websites. This is where young entrepreneurs can step in to increase the potential of local craft and compete with other products at home and abroad,” she said when launching the National Craft Day at the Craft Complex in Jalan Conlay here yesterday.

Also present was Tourism and Culture Minister Datuk Seri Mohamed Nazri Aziz.

Rosmah, the wife of Prime Minister Datuk Seri Najib Tun Razak, said the youngsters in the crafts industry have the resources, particularly through information and communication technology, to gain information on the latest trend, products, best designs and such.

She encouraged them to work with marketing and advertising companies to market their products.

Rosmah said handicraft sales raked in RM409mil last year, increasing 20% from RM342mil in 2012. She said 10% of the sales were from exports while the rest were from the domestic market.

Rosmah, a fan of local batik, added: “It is important we create a Malaysian product that is unique and exotic. We can see a growing trend with the international community who are interested in such designs from Asia.”

Meanwhile, Nazri said the Malaysian Handi­craft Development Corporation (Kraftangan Malaysia) expects to reap RM25mil in sales from the event. About 500 craft entrepreneurs and 38 traders from Malaysia and abroad are taking part in the event, which opens daily from 10am to 10pm until March 10.

Tags / Keywords: Lifestyle , national craft day 2014 , handicraft , rosmah mansor , nazri aziz


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