Going digital: (From left) Gan, Yap, Tan and Song introducing the new Red Tomato Weekly digital platforms on mobile devices.
PETALING JAYA: Red Tomato Weekly, the largest free Chinese weekly newspaper, made its presence felt in the cyberspace on Valentine’s Day and Chap Goh Meh.
The paper went digital on Friday when the weekly’s e-paper and Red Tomato mobile application were launched, making the content available on Android and iPhone devices.
The event also saw the launch of the weekly’s official WeChat account – RedTomato MY – an interactive platform offering subscribers games, news and updates on Red Tomato Weekly.
The ceremony was organised with the help of social media sponsors WeChat and Lunch Actually.
“Red Tomato Weekly is distributed to 220,000 readers nationwide.
“The new digital platforms will enable us to attract e-readers and extend our reach to a wider audience,” said Red Tomato managing director Gan Chin Kew.
The Red Tomato mobile application, he said, would enable users to discover a variety of great Malaysian food and its locations, while the WeChat account would help users connect with each other and Red Tomato Weekly.
Officiating the event with Gan was The Star Media Group chief commercial officer Pamela Yap, The Star Media Group chief operating officer of digital business Roy Tan and Tencent International Business Group country manager of Malaysia and Singapore Louis Song.
Red Tomato targets young audiences aged between 18 and 35 years by offering various lifestyle contents on food, fashion, travel and entertainment news.
The weekly is available every Friday at locations such as LRT stations, petrol stations and shopping malls. For more information, visit www.redtomato.com.my.