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Tuesday, 11 February 2014

Red roses remain top choice

KUALA LUMPUR: Red roses remain firmly in the top spot when it comes to choosing the perfect bloom for Valentine’s Day.

“Red roses, as always, will be in demand followed by pink roses. We usually focus on red, pink and white roses but of late, the demand for white lilies is also increasing,” said said Fareastflora.com Sdn Bhd assistant manager Eko Hermawan Goh, adding that this was because the flowers were traditionally known as the symbol of love.

Goh and his small team of chief florist and helpers are working tirelessly to process orders received both online and offline, and the numbers were expected to surge between 500 and 600 orders.

To cope with the peak season, Fareastflora.com and its sister company Floristika.com.my Sdn Bhd (which specialises in fresh cut flowers) have also resorted to hiring part-time helpers and drivers.

“We had a lot of last-minute orders last year because the Chinese New Year was only three days apart from Valentine’s Day.

“However, this year there are more pre-orders, especially through our website,” he said.

Fareastflora.com introduces new designs each year with some designs based on creations from the company’s headquarters in Singapore.

This year’s bouquet catalogue ranges from RM169.90 for a six-rose arrangement called “My Sweetest Valentine”, the bestseller “Scarlette” priced at RM239.90 for 11 roses, to the most expensive “Love, Actually” priced at RM1,199.90 for 99 stalks.

The company also accepts special and custom-made arrangements via walk-ins and e-mail requests.

Goh recalled a special arrangement he did last year for a husband who ordered 4,000 stalks of white, pink and red gerberas for his wife.

“Gerberas are an alternative to roses due to their cheaper price,” he added.

Floristika.com.my deputy general manager May Chen said although the price of roses had gone up between 30% and 40% across the board compared to last year, the company was optimistic that consumers would opt for the flowers for the special day.

“We are currently importing red roses from India due to its cheaper cost and thicker petals compared to China-imported roses.

“This is also our effort to cut costs for our customers,” she said.

Tags / Keywords: red roses , Valentine s Day , florist , Fareastflora com , Floristika com my


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