SEREMBAN: Malaysia will continue to promote a business-friendly environment to attract foreign investors and ensure the country remains a preferred destination in the region.
Prime Minister Datuk Seri Najib Tun Razak said initiatives taken by the Government to attract foreign investors so far had been successful.
He alluded to the World Bank Ease of Doing Business Report 2014 which catapulted Malaysia from the 12th to sixth position to press home his point.
“Whenever foreign companies and multinationals choose to invest abroad, they will consider several destinations and make comparisons.
“I am happy that the strategies put in place by the Government have been successful and that we have continued to attract many reputable foreign companies to invest their money here,” he said at the ground-breaking ceremony of cereal and snack maker Kellogg Company’s RM400mil manufacturing facility at Bandar Enstek here.
Kellogg’s is the world’s leading cereal company and among the largest producers of cookies, crackers and savoury snacks as well a leading American frozen foods company.
Also present at the event was Negri Sembilan Mentri Besar Datuk Seri Mohamad Hasan.
Najib said many chose to invest in Malaysia due to its competitiveness and its pro-investor approach.
“I am also happy to note that this is Kellogg’s initial investment here and this will eventually become one of its biggest plants,” he said.
Kellogg Company Asia Pacific president Amit Banati said they had considered other countries to build the company’s 19th manufacturing facility before picking Malaysia.
“Apart from a business-friendly environment, the pro-investor Malaysian Government also offered us incentives and there is a good supply of manpower and excellent logistics and freight network,” he said, adding that Kellogg’s – which started its operations in Michigan, United States in 1906 – today had 30,000 employees in 180 countries.
He said the new plant, expected to start operations in mid-2015, would initially produce halal-certified Pringles and later halal-certified Kellogg’s snack brands for the Asia Pacific market.