KUALA LUMPUR: Malaysian football fans especially supporters of Aston Villa and Queens Park Rangers (QPR) will be among the biggest beneficiaries of Carlsberg’s three-year deal as the official beer partner of the Barclays Premier League (BPL).
Malaysian-owned QPR and Villa (sponsored by Genting Group) will see a “spike” in Malaysian viewership because of Carlsberg’s pitchside advertising.
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