TARGETING inequalities in the agri-value chain in Asia, the team of youth delegates behind AgriMatch, a mobile application that uses geolocation to connect farmers to middlemen and vice versa, has won the Telenor Youth Forum 2018-2019 cycle and USD15,000 (RM63,000) in seed funding.
Farmers and middlemen will soon be able to find, contact and rate each other through the AgriMatch mobile platform, if the winning Telenor Youth Forum team has their way. Following six months of intense development work and remote collaboration spread across four nations, the team has won the Telenor Youth Forum for their mobile service to equalise the agricultural supply chain and empower farmers currently in a vicious cycle of debt and poverty.