A file image of patrons in an Internet cafe. Malaysians are taking to the Internet in increasing numbers and frequency.
Malaysian Internet Exchange (MyIX) an initiative under the Malaysian Communication and Multimedia Commission (MCMC), recently released the official amount of Internet bandwidth exchanged in Malaysia, covering the first six months ofthis year.
MyIX Chairman, Chiew Kok Hin says, “For the first six months ofthis year, the aggregated Internet bandwidth consumption in Malaysia increased by 105% to a total amount of 306,970Mbps.”
“In comparison, the total Internet bandwidth consumption for the 12 months of last year stood at 349,277Mbps.
In just the first six months of this year, Malaysia’s Internet bandwidth consumption is already almost the entire amount of the year before. This shows how much more Internet data and content traffic is being utilised by both the local commercial and residential markets.”
Drilling down deeper into MyIX’s report, Chiew highlights the month of June this year, during which the nation’s Internet bandwidth consumption stood at 61,771Mbps, compared to just 26,032Mbps in June last year, making June 2014 the month with the highest bandwidth consumption in Malaysia.
In a related report, market research company IDC Research revealed that the penetration rate in Malaysia for mobile devices has also exceeded 140%. This is attributed to the increase of smartphone users in the country as a result of an effort under the Malaysian Communications and Multimedia Commission (MCMC) known as the Youth Communication Package (YCP) that was rolled out in 2012.
Chiewsaid, “The increase in smartphone users, together with the huge popularity of social media has played a big role in the dramatic increase of Internet bandwidth consumption in Malaysia over the last two years.
“As technology gets more advanced, we are seeing more and more content-rich sites which have emerged, that requires higher broadband capacities to carry across the type of bandwidth-hungry applications to the consumer. This factor alone is another reason why MyIX sees that Internet bandwidth across the country will continue to increase,” he added.
Chiew also said that e-commerce is the other contributing factor to the increase of bandwith consumption by Malaysians.
“We are seeing an increasing number of Malaysians making purchases online from both local and international sites. At the same time, most businesses already have some form of online presence and are conducting transactions in voluminous daily amounts.
“The country’s domestic market demands are also attracting foreign e-commerce traffic as they vie for the increasing appetite for online purchases amongst Malaysians,” he explained.
In terms of MyIX’s peering partners, Chiew said that Hutchison Global Communications Ltd, Swiftserve Pte Ltd and Telstra Malaysia Sdn Bhd had recently signed on to be connected, or “peered” locally with the Malaysian Internet Exchange.
Already, sites such as Google, Facebook, Akamai, Amazon, Microsoft and Twitter are already peered to MyIX.
MyIX continuously monitors local traffic bandwidth consumption patterns to identify select international sites that are frequented by Malaysians, and then invites these sites to peer at MyIX so that the site can load faster for local users located in the country.
“Internet service providers and Internet content providers based both in Malaysia and internationally are welcome to join MyIX to peer with Malaysia’s Internet exchange – in order to enjoy the benefit of connecting in a more efficient and economical manner to Internet users in Malaysia,” Chiew said.