Lasses with a mission: Two of the Miss Malaysia Tourism 2014 finalists showing support for the #MerdekaTanpaDenggi campaign.
Sanofi Malaysia has launched the #MerdekaTanpaDenggi campaign to raise awareness and reduce the number of dengue cases in the next few months.
This campaign is part of the initiative by the Health Ministry which was launched on July 16 to address the rising number of dengue fever cases in the country.
The #MerdekaTanpaDenggi campaign provides a platform for all Malaysians to pledge for a future that is free from dengue.
To-date, more than 120 Malaysians have died of the disease.
The campaign calls upon all Malaysians to educate themselves on ways to prevent dengue from spreading.
The campaign kicked off with a photo session with the finalists of Miss Malaysia Tourism 2014.
Further community outreach was also done with the residents of Taman OUG and the porgramme was launched by the ministry’s Disease Control division director Dr Chong Chee Kheong.
It featured gotong-royong activities, educational booths, free health check-ups by and tai chi demonstrations.
They also visited homes and distributed flyers to residents to provide further information on the importance of maintaining a dengue-free community.
Booths were also set up in several LRT and KTM stations as well as malls.
“The number of dengue cases has been alarming this year and we want to do all we can to make an impact and educate people on how we can work together to curb this disease.
“Merdeka is a time for unity and reflection – we have an amazing country and a harmonious society and there is a need to protect our country from the menace of dengue.
“Together as Malaysians we can stand together to create awareness and an environment free from dengue,” said Sanofi Pasteur managing director Baptiste De Clarens.
The campaign encourages the public to upload a picture of themselves on Facebook or Instagram with a special #MerdekaTanpaDenggi message while using the hashtag to show their support.
“Social media is a great way to get the message across to family and friends,” Clarens added.
#MerdekaTanpaDenggi will be continuing its campaign by visiting several schools. Dengue awareness talks, dengue search-and- destroy activities and colouring competitions will be held to educate children on dengue.