The models parading along bustling Beach Street to the sound of loud music and honking of cars.
TRAFFIC along Beach Street in George Town came to a standstill when a bevy of beauties turned the thoroughfare into a catwalk at lunchtime.
Workers from nearby offices and banks gathered on the pavements to watch a dozen models sashay around in a surprise Street Fashion Mob on Tuesday.
Led by Malaysian celebrity Leng Yein, they paraded in trendy, casual outfits for less than 15 minutes to the tune of loud music and honking vehicles from their convoy as well as motorists who were caught off guard.
According to organising committee member Evanezel Khoo, the event was jointly organised by car restoration centre Chan Brothers, Supermodel Wardrobe boutique, and Big Cartel events agency.
It was part of a photo and video shoot for social media, aimed at promoting Penang as a vibrant
destination with a multitude of unique attractions.
“The heritage buildings along this stretch make a great backdrop for a fashion show like this.
“We also held it at lunchtime to maximise exposure,” Khoo noted, adding her belief that it was the first time something like this had been done in Malaysia.
She said the concept was inspired by similar events in fashion capitals of the Western world, and there were plans to hold it at other locations around the country if there was interest.